// add this before event code to all pages where PII data postback is expected and appropriate
ttq.identify({
"email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side.
"phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side.
"external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side.
});
ttq.track('ViewContent', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('AddToWishlist', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('Search', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "", // string. The 4217 currency code. Example: "USD".
"query": "" // string. The word or phrase used to search. Example: "SAVE10COUPON".
});
ttq.track('AddPaymentInfo', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('AddToCart', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('InitiateCheckout', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('PlaceAnOrder', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "", // string. The name of the page or product. Example: "shirt".
"content_category": "", // string. The category of the page or product. Example: "apparel".
"quantity": "" // number. The number of items. Example: 4.
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "", // string. The 4217 currency code. Example: "USD".
"status": "" // string. The status of an order, item, or service. Example: "submitted".
});
ttq.track('CompleteRegistration', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('CompletePayment', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
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TRUE TO 7 APPAREL
Paul Castaway Remember My Name - Recycled Eco-Friendly Premium Unisex T-Shirt
Paul Castaway was shot and killed by Denver police on July 12th, 2015.
Paul, a member of the Rosebud Sioux Tribe, struggled with schizophrenia. On the day he was killed, his mother reluctantly called 911, hoping for medical help during one of Paul’s episodes. Instead, the police chased him into a trailer park and down a dead-end road. Paul wasn’t a threat to anyone but himself—he held a knife to his own neck. But that didn’t stop the police from shooting him three times. His dying words: “What’s wrong with you guys?”
Despite the witnesses and his mother telling the police he was no threat, they claimed they feared for their lives. Afterward, no officer was held accountable. The Denver Police Department conducted an internal investigation and found no wrongdoing. Just like that, Paul became another name added to the long list of those failed by a system that wasn’t built to protect them.
Paul’s family refuses to let his story be forgotten. His brother Gabriel and sister-in-law Tonia created the foundation “Remember My Name” in his honor, supporting Native families and others facing similar tragedies. Wearing this shirt helps raise awareness of the injustice faced by Paul and so many others like him.
All profits from this shirt go to "Remember My Name." By wearing it, you’re keeping Paul’s memory alive and helping to push back against the injustice that took his life.
Order your shirt today and be part of something bigger. Your voice, your actions—they all add up. Together, we can demand change.
This premium unisex t-shirt is made from 65% recycled polyester and 35% recycled Airlume combed and ring-spun cotton. It’s lightweight, comfortable, and made to remind us all why we fight.
This product is made just for you when you order it. Thank you for helping to reduce waste and making thoughtful choices.